HOMEGAME TOKYO is a Tokyo streetwear spot, slinging custom New Era hats, limited-edition kicks from brands like Adidas, Puma, and Reebok, plus collab gear (think Sanrio, Super Sentai, Evangelion, and SpongeBob drops). They stand out with exclusive embroidery, Japan-exclusive drops, lottery sales, and online grabs. Hot sellers include Supreme, Fear of God Essentials, Junya Watanabe, and Punk Drunkers—total fave among hypebeasts.

Reebok rules Japan's street fashion with the Instapump Fury series at its core, launching exclusive all-over Logo special editions featuring dense motif prints and lightweight mesh designs. Asian trend enthusiasts rave about the Japan-made pump retro sneakers and craftsmanship, praising their lightweight durability and unique street vibe; Atmos collaborations on apparel and stylish athletic shoes are even more adored by young Japanese fans.

Converse dominates Japan's street fashion with the Made in Japan series, like CANVAS ALL STAR J and TREKWAVE blending premium canvas and reinforced stitching, Harajuku-limited editions infused with Tokyo street motifs, exclusive to Harajuku stores. Asian trendsetters adore the durable retro designs and artisanal quality, praising "top-tier Japan materials, lightweight comfort, exclusive street style worth snagging in Tokyo for ultimate collection appeal."

Founded in Tokyo in 2000, graniph began by designing graphic tees and has since expanded into luxury goods, lifestyle goods, homewares, and exquisite stationery. The brand emphasizes the integration of artistic design with everyday life, creating a unique style across clothing and practical home furnishings, earning it a strong following among young people in Japan and Asia.

Founded in 1997, Mastermind TOKYO , with its skull and crossbones motif as its identity, adheres to a Made in Japan philosophy. From 2003 to 2011, the brand presented its collections in Paris and collaborated with brands such as Hublot, Globe-Trotter, adidas, and Mercedes-Benz. In March 2018, it opened a flagship store in Tokyo's Hibiya Midtown district, featuring a design inspired by designer Masaaki Homma.

KAPITAL was founded in Okayama, Japan in 1984 by Toshikiyo Hirata. His son, Teruhiro Hirata, joined the brand in 2002, infusing it with artistic design inspiration. The brand combines traditional Japanese indigo dyeing, boro patches, and sashiko embroidery to create retro yet edgy streetwear.

Founded in Osaka in 1991 by Hidehiko Yamane, EVISU combines Japanese craftsmanship with American retro style, known for its hand-painted seagull logo jeans. As a high-end Japanese denim brand, it is highly regarded in fashion circles across Asia, Europe, and the US, renowned for its unique designs and high-quality craftsmanship.

Founded in 1987 by French designer Jean Touitou, APC emphasizes minimalist fashion and high-quality fabrics. Its name means "studio for production and creation." Its first overseas store opened in Daikanyama, Tokyo, in 1991. Its popular denim and everyday wear are a favorite among young people in Hong Kong, Taiwan, and Singapore.

Onitsuka Tiger was founded in 1949 by Kihachiro Onitsuka , initially producing soccer and marathon shoes. In 1966, the classic Mexico 66, featuring the iconic "tiger stripes" logo, was released. Combining Japanese aesthetics with functional design, the shoe boasts a lightweight, retro feel. These replicas are highly sought after by fashionistas in Hong Kong, Taiwan, Singapore, and Malaysia for their retro style and comfort, making them a hallmark of Japanese fashion.

Founded in 2005, WACKO MARIA combines Japanese culture with American surfing, music, and religious symbols to create printed shirts, sweatshirts, and jackets. Its rebellious spirit has resonated with young trendsetters across Asia.

UNDERCOVER was founded by Jun Takahashi in 1990. He opened NOWHERE in Harajuku with NIGO in 1993, and debuted "SCAB" in Paris in 2002. Known for its experimental tailoring, patchwork details, and cultural iconography, the brand has a loyal following in Hong Kong, Taiwan, and Southeast Asia.

Founded by Kenzo Takada in the 1970s, KENZO has made a strong entry into the Parisian fashion world, blending Eastern and Western motifs and silhouettes. Its iconic collections, including its tiger logo, Songhe handbags, and floral motifs, have long been beloved by design enthusiasts worldwide.

Founded in Europe in 1994 by Edwin Faeh,Carhartt WIP transforms American workwear into streetwear. The brand frequently releases limited-edition pieces for the Japanese market, such as its Sacai collaboration and the "Year of the Snake" collection. Its fusion of functionality and Japanese aesthetics has earned it a strong following among fashionistas in Hong Kong, Taiwan, and Singapore.

AMBUSH , co-founded in Tokyo in 2008 by Korean-American designer Yoon Ahn and Japanese rapper Verbal, shot to fame with its "POW!" jewelry. The brand, which blends Tokyo's avant-garde aesthetic with pop elements, has expanded into unisex ready-to-wear, collaborating with brands like Nike and Bvlgari, making it a hot topic among fashionistas in Hong Kong, Taiwan, and Singapore.

WILDSIDE Yohji Yamamoto is a concept line launched by Yohji Yamamoto in 2022. It combines military, workwear and sports elements, and collaborates with artists across borders. For example, the limited-edition theme series recently launched with Izumonster is popular among young people.

Founded in 2003 by Yohji Yamamoto in collaboration with adidas, Y-3 is renowned for its minimalist avant-garde aesthetic combined with high-performance athletic design. Its signature models, including the Qasa shoe and streamlined windbreaker, have established a strong presence in the Japanese and Asian fashion worlds, cementing its place as an urban sportswear brand.

Founded by Shawn Stussy in the 1980s, Stüssy emerged from California surf culture and is known for its handwritten signature logo. Stüssy has launched a variety of limited-edition collections in Japan, including the "Local Color" Japanese locales series, T-shirts in collaboration with Daido Moriyama's exhibition, and collaborations with mastermind JAPAN. These collaborations have earned them considerable collectible value among trendsetters in Hong Kong, Taiwan, and Singapore.

Founded by artist Shinobi Shinichiro, guernika combines graffiti with luxury bags, focusing on deconstructing social issues. The limited-edition Cube Bag series at the Ginza store has become a collector's item.

Founded by Shinsuke Takizawa in Harajuku, Tokyo in 1994, NEIGHBORHOOD blends motorcycle culture, punk, and American military aesthetics with a street-inspired feel. Embracing the spirit of "Craft with Pride," NEIGHBORHOOD's designs feature leather, camouflage, and metal accessories, emphasizing rugged textures and handcrafted details. The brand has become a global streetwear icon, beloved by young people.

Founded in 2003 by designer Hiroki Ochiai, glamb blends rock, vintage, and street style. Its distinctive printed jackets and patchwork shirts are beloved by fashionistas in Japan and Asia, frequently generating buzz on Tokyo's fashion scene.

Founded in 1996 by Tetsu Nishiyama, WTAPS is deeply inspired by military and street culture. With a design philosophy of "Placing things where they should be," the brand combines functionality with minimalist military style, earning it a cult following among fashionistas in Hong Kong, Taiwan, and Southeast Asia.

Comme des Garçons PLAY (CDG PLAY), founded by Rei Kawakubo in 2002 and part of the Comme des Garçons brand, features a signature red heart pattern, minimalist streetwear, and high-quality materials. Its playful yet wearable design has earned it a strong following among young trendsetters in Hong Kong, Taiwan, and Southeast Asia.

Aape by A Bathing Ape (Aape) is A BATHING APE's youth line launched in 2012. Featuring star camouflage and ape head patterns, it offers a more accessible price point and showcases a youthful and playful style. Aape is a popular choice among young Asian fashionistas in Hong Kong, Taiwan, and Singapore.

A BATHING APE was founded in 1993 in Harajuku, Tokyo, by Japanese fashion icon NIGO. Its signature monkey head logo, distinctive camouflage patterns, and limited-edition collections have made it a streetwear icon. The brand is a hit in Hong Kong, Taiwan, and Singapore, and is a beloved favorite among hip-hop trendsetters.

#FR2 (Fxxking Rabbits) was founded in 2014 by Vanquish founder Ryo Ishikawa. Its brand image, featuring a "photographer rabbit," blends social satire with visual impact, such as the slogan "Smoking Kills." The campaign quickly spread through Instagram and became a favorite among young trendsetters in Hong Kong, Taiwan, and Singapore.

Human Made was founded in 2010 by NIGO (real name: Tomoaki Nagao) with the concept of "The Future Is In The Past". It combines American workwear and military aesthetics from the 1950s and 1960s with high-end Japanese craftsmanship. It is deeply loved and sought after by young fashion icons in Hong Kong, Taiwan and Singapore.