Foxfire was founded in 1982. It was developed by the fishing tackle brand TIEMCO and adapted from its fly fishing vest. It later launched GORE-TEX jackets, insect-proof "SCORON" technology and the classic Fish-Eye Camo. It emphasizes the "natural symbiosis" functional design and is deeply loved by Japanese and Asian outdoor enthusiasts.

Coleman , founded in 1900 by American William Coffin Coleman, is known for its durable camping gear, such as lanterns and stoves. Since the 1990s, Coleman has become popular in Japan with families and entry-level campers, praised for its affordable prices and practical designs. Reddit users also noted that Japanese-made products are significantly superior to American-made products.

Founded in 1977 by American Wayne Gregory, GREGORY is renowned for its ergonomic philosophy of "carrying, not being carried." Its innovative designs, including the FreeFloat suspension system, have earned the brand numerous international awards, including the ISPO 2019 Best Travel Backpack. The brand became popular in Japan in the 1990s and continues to be a favorite among both mountaineers and urbanites.

Patagonia was founded in 1973 by American rock climber Yvon Chouinard. Adhering to the "Function Is Responsibility" philosophy, the company advocates for the coexistence of environmental performance and functionality. In Japan, with multiple stores across Tokyo, Patagonia has earned widespread recognition for its worn-wear and eco-friendly design, earning it a strong following among the Japanese outdoor enthusiast community.

Founded in 1966 by American Douglas Tompkins, THE NORTH FACE embraces the "Never Stop Exploring" spirit, utilizing GORE-TEX and Futurelight technology, meticulously tailored for the Japanese market. Its Purple Label and Urban collections, both trendy and functional, are beloved by Japan's outdoor and streetwear communities.

Founded in 1985, LOGOS is a leading brand for family camping in Japan. Embracing the concept of "Enjoy Outdoors!", LOGOS specializes in affordable outdoor gear, suitable for camping from 5m by the sea to 800m up the mountain. Its durable and affordable products are deeply loved by Japanese families through experience spaces like LOGOS LAND.

Founded in Osaka in 1935 by Ishimoto Tae-o, DESCENTE is renowned for its high-performance sportswear. The brand, championing the "Form Follows Function" philosophy, has won numerous ISPO Gold Medals and is highly regarded by Japanese athletes and the general public. Its innovative technology and exquisite craftsmanship have a wide impact.

and wander , founded in 2011 by Keita Ikeuchi and Mihoko Mori, embraces the concept of "the joy of mountain play" by fusing high-performance materials with an urban design aesthetic. Winner of the 2016 Tokyo Fashion Award, and wander has established a strong presence in the Japanese outdoor apparel market and is highly regarded by consumers across Asia.

Founded in Osaka in 1975 by mountaineer Isamu Tatsuno, Mont-bell is committed to the principles of "Function Is Beauty" and "Light & Fast," creating lightweight, high-performance outdoor gear. The brand holds a leading position in the Japanese market and is highly regarded by outdoor enthusiasts in Hong Kong, Taiwan, and Singapore.

Snow Peak was founded in 1958 by mountaineer Yukio Yamai, who later promoted car camping culture and urban outdoor living. Its products, combining Japanese sophistication with numerous Good Design award-winning designs, are highly acclaimed by high-end campers. Their reputation emphasizes the perfect fusion of refined craftsmanship and outdoor lifestyle, perfectly suiting the needs of high-end campers.