Sustainability in Japan is a quiet form of beauty. PLASTICITY reuses umbrella fabric, BRING makes quality from recycled polyester, YEAH RIGHT!! rebuilds vintage pieces, CASA FLINE supports local production, and Takarajima Senkou dyes naturally. SolyJapan curates eco-conscious Japanese brands that blend timeless style with mindful living.
Founded in 2001 in Oki-machi, Fukuoka Prefecture, Japan, Takarajima Senkou specializes in natural dyeing, promoting handmade indigo-dyed clothing and homewares. Using plant-based dyes (grass and wood) and organic cotton, combined with traditional craftsmanship, their unique color and high quality have earned them a strong reputation among Japanese creative enthusiasts.
CASA FLINE is a sustainable Japanese brand with a flagship store in Omotesando, emphasizing locally made and recyclable clothing. While popular with lifestyle enthusiasts, it received a moderate Planet rating and still needs to improve its environmental transparency.
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YEAH RIGHT!! was founded in 2005 by Keita Kawamura and Michiko Imura. They began by refurbishing old clothes, reinterpreting existing materials with the concept of "daily life of eternity"; for example, the 2010 COMMON SLEEVE sleeve exchange project demonstrated the spirit of creative reinvention.
PLASTICITY was founded by designer Aki Saito in collaboration with MONDO DESIGN. Since 2020, it has described itself as "a brand that will disappear in ten years." It recycles discarded transparent umbrella fabrics to create high-quality bags, and has attracted attention from the sustainable fashion circles in Japan and Asia for its fashionable innovation and reuse concept.
Q1: What is “sustainable fashion”?
It’s a practice that considers environment and social impact across design, materials, production, transport, use, and end-of-life. Examples: GOTS organic cotton (9-jour), recycled polyester (BRING), washi fibers (Syncs.Earth), natural indigo dyeing (Takarajima Senkou), fair trade (People Tree), local manufacturing (CASA FLINE), and upcycling (YEAH RIGHT!!, PLASTICITY). The goal: durable, repairable, and recyclable pieces to cut waste and footprint.
Q2: How can I tell if a product is truly sustainable?
Look for third-party standards: GOTS (People Tree, 9-jour), bluesign®, OEKO-TEX®, or RCS/GRS (BRING). Check brand transparency on material sourcing (e.g., Itoshiro Yohinten organic cotton), manufacturing locations, repair info, and published reports. Avoid greenwashing—claims without data. Circular models like Syncs.Earth and PLASTICITY’s umbrella-fabric reuse offer traceability.
Q3: Is sustainability only about eco materials?
No. It also covers fair trade and wages (People Tree), preserving craft (Itoshiro Yohinten), animal welfare (e.g., vegan options by 9-jour), and lower logistics footprints (CASA FLINE’s light packaging). Natural dyes (Takarajima Senkou), upcycling (YEAH RIGHT!!), PET recycling (BRING), and biodegradable design (Syncs.Earth) make garments kinder to people and planet—while staying wearable and long-lasting.
Q4: Can’t find a sustainable brand or flavor?
If it’s missing under “Sustainable Fashion”, message us on WhatsApp SolyJapan will assist.
