Hobonichi is known for its "one page a day" format and ultra-thin Tomoe River paper, serving as a diary, notebook, and illustration tool. Founder Shigesato Itoi believes that "recording life is proof of being alive," imbuing each notebook with warmth and personal memories.

MIDORI (also known as Traveler's Company) is renowned for its minimalist design and high-quality paper. Its replaceable inner pages make planners more versatile and personalized. Its products combine practicality and design, making them a top choice for travelers and writing enthusiasts.

Jibun Techo, developed by the Japanese stationery brand KOKUYO, is based on the concept of "My Life Planner," combining a calendar, a record of daily life, and a notebook for thoughts. Known for its high-quality paper and unique three-volume design (DIARY/LIFE/IDEA), it allows users to manage time, goals, and inspiration simultaneously, creating a personalized growth trajectory.

Kitchen Paradise, founded in 2001 in Shirokane, Fukuoka, specializes in carefully curating Japanese and international kitchenware, including its own products like knives and copper pots. The owner personally tests and selects these small, yet surprisingly compact items, making them a favorite among culinary enthusiasts and professional chefs.

SHOHOGAMA , located in Hasami, Nagasaki Prefecture, specializes in handmade Hasami-yaki ceramic tableware, including its Basil series and Mount Fuji designs. Known for its natural materials and exquisite hand-painting, these products showcase a warm, modern feel and are highly sought after by Japanese consumers, who value their practicality and artistic value, earning them an excellent reputation for both everyday use and special occasions.

YUUWA, headquartered in Arita, Saga Prefecture, specializes in Japanese-made Arita-yaki and Hasami-yaki ceramic tableware, as well as its "Tofu" coffee filters. Known for their durable ceramic material and exquisite design, Tofu eliminates the need for paper filters, improving water quality and enhancing coffee flavor. Japanese consumers praise its practicality and quality, making it a popular choice for both everyday and special occasions.

CRASH GATE was founded by Guan Furniture in 2013, integrating Japanese and industrial styles. It specializes in sofas, dining tables, storage units, lifestyle accessories and lighting fixtures. Its KNOT ANTIQUES, EASY LIFE and other series are popular among young families in Japan, South Korea, Hong Kong and Taiwan, who praise its unique style and high quality, especially its durability and creative combinations, and has an excellent reputation.

PENCO is the core stationery sub-brand of Japan's HIGHTIDE company. It was launched in 1999 with an American-style ballpoint pen, and later expanded to notebooks, clipboards, storage trays, scissors and other stationery and daily necessities. It combines nostalgic atmosphere with practical design and is deeply loved by Japanese, Korean and Taiwanese literary youth and design fans.

Founded in Tokyo in 2000, graniph began by designing graphic tees and has since expanded into luxury goods, lifestyle goods, homewares, and exquisite stationery. The brand emphasizes the integration of artistic design with everyday life, creating a unique style across clothing and practical home furnishings, earning it a strong following among young people in Japan and Asia.

B・B・B POTTERS was founded by Weikes in Fukuoka in 1991. It bills itself as a "tool shop" that carefully selects kitchen utensils and daily necessities, promoting practical Japanese household items, and is deeply loved by families in Japan, South Korea, Hong Kong, and Taiwan.

Founded in 1904 in Ginza, Tokyo, ITOYA is a Japanese stationery empire. Its 12-story flagship store in Ginza, featuring original brands like ROMEO pens and Helvetica notebooks, themed floors, and its iconic red paperclip logo, has become a mecca for stationery lovers across Asia.

MoMA Design Store originated from the Museum of Modern Art (MoMA) in New York City and has been operating in Tokyo, Kyoto, and Osaka since the 2000s. Its curatorial team curates designer lifestyle goods, homewares, and unique stationery, showcasing both artistic quality and practicality, and is a favorite among design enthusiasts in Japan and Asia.

Afternoon Tea LIVING, founded in 1981 by Sazabiling, advocates for European elegance and everyday living. They specialize in tableware, home decor, household linens, and apparel, often featuring collaborations with Disney and SPY×FAMILY. With approximately 120 locations nationwide, they are highly regarded among female customers.

Founded in Tokyo in 1976, HANDS (formerly Tokyu Hands) is a "creative lifestyle department store," offering a wide range of products, including DIY tools, home kitchen supplies, camping and travel supplies, beauty products, and stationery. With locations nationwide, it is often praised by Asian consumers as a one-stop destination for inspirational shopping.

Loft was founded in 1987 by the Shibuya Seibu Department Store and became an independent store in 1996. It specializes in daily necessities, stationery, cosmetics, and gifts. With Shibuya and Ginza as flagship stores, it has over 100 branches nationwide. Its diverse and high-quality product range is highly praised by consumers in Hong Kong and Taiwan, making it a popular choice among young people and creative enthusiasts, earning it an excellent reputation.

EAST table (formerly known as Tableware EAST) specializes in high-quality Mino-style tableware, sourced directly from Toki, Gifu. We offer thousands of Japanese and Western tableware, kitchen accessories, and daily necessities. Our dedication to table aesthetics has earned us a deep affection for families in Japan and Asia.

Founded in Tokyo in 2013, AKOMEYA TOKYO specializes in rice and dashi (dashi) – a traditional Japanese dish. They sell polished rice, rice packs, soup bases, rice toppings, and artisan tableware. The la kagū flagship store in Kagurazaka showcases the aesthetics of Japanese cuisine.