VOCE, Japan's top beauty magazine

VOCE, a professional beauty science and makeup trend indicator seminar.

In the Japanese beauty publishing industry, Kodansha's *VOCE* is considered one of the "Big Three" beauty magazines in Japan, alongside *BITEKI* and *MAQUIA*. It's included in SolyJapan's selection of Japanese "fashion magazines, parenting magazines, and brand special issues." *VOCE*'s editorial policy highly emphasizes "professionalism" and "experimentation," frequently inviting top dermatologists and renowned makeup artists (such as Yusuke Kawakita and Hiro Odagiri) to conduct in-depth ingredient analysis and makeup tutorials. It's an essential professional read for women who pursue scientific skincare and refined makeup.

The "Multi-Version Ultimate Beauty Supplement" that sparked a buying frenzy

Similar to the other two major beauty magazines, *VOCE* boasts an extremely high conversion rate in the overseas purchasing market, primarily due to its generous accompanying supplements. Each issue is released in multiple versions (such as regular, supplementary, and special editions), each bundled with high-priced skincare trial sets from completely different brands . Readers often opt for the "full set" to try out multiple new department store products at once. Common value-added gifts include:

  • Superior skincare experience from department stores: large-capacity trial packs of the latest serums, super creams, or toners from popular brands such as KANEBO, SUQQU, ALBION, and KOSÉ.
  • Top-rated base makeup and popular color cosmetics: Reviews of popular foundations with high coverage and radiance, and exclusive lip gloss swatches.
  • Exclusive beauty tools and co-branded accessories: practical face wash headbands, high-quality makeup bags, or professional facial massage tools.

[Shopping Expert] Multiple versions of precise pre-orders and direct delivery of protective equipment.

In the face of fierce competition for multiple monthly editions of VOCE magazine, SolyJapan utilizes a fully automated system to accurately synchronize the latest pre-sale information across all Japanese editions. We guarantee that all products are 100% sourced from official Japanese channels and retain all original beauty accessories (never opened). For fragile makeup and liquid skincare samples, we employ high-strength shockproof and waterproof packaging, supporting direct shipping from Japan to Hong Kong, the UK, and worldwide , allowing you to safely and instantly access the most professional Japanese beauty products.