{"title":"\u0026Premium｜The Guide to a Better Life Magazine","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0707\/4771\/7810\/files\/Premium-Logo-350-150-01.jpg\" alt=\"and Premium｜SolyJapan.com\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003eThe Guide to a Better Life Magazine\u003c\/h2\u003e\n\u003cp\u003eLaunched in 2013 by Japan’s renowned publishing house Magazine House,\u0026nbsp;\u003cstrong\u003e\u0026amp;Premium\u003c\/strong\u003e is one of Asia’s most iconic lifestyle magazines. Guided by its core philosophy, \"The Guide to a Better Life,\" the publication steps away from fleeting trends to focus on timeless \"Standard\" essentials, interior spaces, artisanal craftsmanship, and deep culinary culture. Whether exploring the hidden alleys of Kyoto or curating durable, well-designed everyday tools, \u0026amp;Premium redefines the essence of high-quality living for a mature, style-conscious audience with unparalleled visual aesthetics.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLegendary Publishing Heritage:\u003c\/strong\u003e Originating from the same esteemed publisher behind legendary titles like \u003cem\u003ePOPEYE\u003c\/em\u003e and \u003cem\u003eBRUTUS\u003c\/em\u003e, \u0026amp;Premium leads the current era of Japanese lifestyle publications with top-tier editorial ambition.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTrend-Defying Market Position:\u003c\/strong\u003e Instead of promoting fast fashion, it focuses on things that \"remain beautiful even after five or ten years.\" Its philosophy of slow living and precise curation perfectly matches the needs of high-taste consumers.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGlobal Cultural Influence:\u003c\/strong\u003e Highly influential across Asia, including Taiwan and Hong Kong. Its in-depth features on Kyoto and its coffee \u0026amp; sweets guides are revered as aesthetic textbooks by overseas designers and Japanese culture lovers.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eArt-Book Level Reputation:\u003c\/strong\u003e Praised highly by readers and bookstores as being \"as exquisite as an art photography book.\" Consumers frequently note its soothing layouts, making it a masterpiece publication that they want to \"buy, collect forever, and flip through repeatedly.\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe continue to follow newly released and popular \u003cstrong\u003e\u0026amp;Premium\u003c\/strong\u003e products. If you would like help comparing different options, feel free to contact our \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/wa.me\/85294489561\"\u003eWhatsApp\u003c\/a\u003e\u003c\/span\u003e \u003cstrong\u003e\u003cspan style=\"color: #bc002d;\"\u003eSoly-Explorer\u003c\/span\u003e\u003c\/strong\u003e.\u003c\/p\u003e","products":[{"product_id":"casa-brutus-andpremium-mina-perhonen-akira-minagawa","title":"Casa BRUTUS \u0026Premium Special Mook: minä perhonen and Akira Minagawa","description":"\u003ch3\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0707\/4771\/7810\/files\/SF-Express-SolyJapan-02.jpg\"\u003e\u003c\/h3\u003e\n\u003ch3\u003eCasa BRUTUS \u0026amp;Premium Special Edit: minä perhonen and Akira Minagawa\u003c\/h3\u003e\n\u003cp\u003eThis special mook is not a standard brand feature book. It is a special editorial volume that approaches \u003cstrong\u003eminä perhonen\u003c\/strong\u003e and designer \u003cstrong\u003eAkira Minagawa\u003c\/strong\u003e through clothing, people, craftsmanship, and a broader way of living. Its value lies not in presenting products alone, but in showing how the world of minä perhonen has been built and sustained over time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAkira Minagawa\u003c\/strong\u003e is regarded as one of the important figures in contemporary Japanese design and is the founder of \u003cstrong\u003eminä perhonen\u003c\/strong\u003e. The brand began as “minä” in 1995 and was renamed “minä perhonen” in 2003. His work extends beyond fashion into furniture, tableware, spatial design, and lifestyle direction, and publicly available profiles show that he has received major recognitions including the Mainichi Fashion Grand Prix, the Mainichi Design Award, and the Agency for Cultural Affairs’ Art Encouragement Prize for New Artists.\u003c\/p\u003e\n\u003cp\u003eThe core of \u003cstrong\u003eminä perhonen\u003c\/strong\u003e is not trend-chasing fashion, but the idea of \u003cstrong\u003e“special clothing for everyday life”\u003c\/strong\u003e. Official brand material describes a practice centered on original textiles, long-term wear, and close collaboration with textile makers and workshops across Japan. That is one reason the brand has grown beyond clothing into furniture, interiors, stationery, and other lifestyle objects while still maintaining a coherent and highly recognizable identity.\u003c\/p\u003e\n\u003cp\u003eThis special issue is structured around the word \u003cstrong\u003e“tsugu”\u003c\/strong\u003e — a theme of continuation, inheritance, connection, and carrying forward. According to the official feature page, the book includes people speaking about what it means to inherit and continue through wearing minä perhonen, the brand’s making processes and craftsmanship, Minagawa’s daily objects and valued tools, a trip to Morioka, and his relationship with the Nordic world. For readers interested in Japanese design, textiles, brand philosophy, and lifestyle aesthetics, this is a substantial reference volume rather than a superficial brand showcase.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFocused on Akira Minagawa and the minä perhonen worldview:\u003c\/strong\u003e\u003cbr\u003eMore than a simple brand introduction, it organizes the thinking and creative context behind the designer and brand.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSpecial feature on a major Japanese designer:\u003c\/strong\u003e\u003cbr\u003eUseful for readers who want to understand Minagawa’s place across fashion, textiles, furniture, and lifestyle design.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIncludes craftsmanship and making processes:\u003c\/strong\u003e\u003cbr\u003eCovers the original textile work and production values central to minä perhonen.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBuilt around the idea of “tsugu”:\u003c\/strong\u003e\u003cbr\u003eExplores how clothing, people, and lived experience are connected and carried forward.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCollectible and reference-worthy:\u003c\/strong\u003e\u003cbr\u003eStrong value for readers interested in design, branding, curation, textiles, and Japanese aesthetics.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEditorial special volume format:\u003c\/strong\u003e\u003cbr\u003eThe value of the item lies in the book content itself rather than in a magazine supplement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDesigner Profile\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAkira Minagawa\u003c\/strong\u003e is one of the notable figures in Japanese contemporary design and the founder of minä perhonen. Since launching the brand in 1995, he has built a distinctive design language through original textiles and a way of making that resists short-lived trends. His practice extends beyond clothing into furniture, objects, spaces, and lifestyle design, and his work has been recognized with major design and fashion awards in Japan.\u003c\/p\u003e\n\u003ch3\u003eBrand Profile\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eminä perhonen\u003c\/strong\u003e was founded by Akira Minagawa, beginning as “minä” in 1995 and renamed “minä perhonen” in 2003. The brand name comes from Finnish and carries the imagery of “I” and “butterfly.” Its central idea is “special clothing for everyday life” — clothing and objects not made for momentary trends, but for long-term companionship and deepening character over time. The brand is especially known for developing original textiles and working closely with makers across Japan to unite hand-drawn imagery, embroidery, weaving, and lifestyle aesthetics into a singular world.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eProduct:\u003c\/strong\u003e Casa BRUTUS \u0026amp;Premium Special Edit: minä perhonen and Akira Minagawa\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Magazine House\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRelease Date:\u003c\/strong\u003e December 23, 2025\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e Japanese\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMain Content Themes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e30 years of connection within “tsugu”\u003c\/li\u003e\n\u003cli\u003eInterviews with people who wear minä perhonen\u003c\/li\u003e\n\u003cli\u003eThe brand’s making processes and craftsmanship\u003c\/li\u003e\n\u003cli\u003eAkira Minagawa’s daily objects and essentials\u003c\/li\u003e\n\u003cli\u003eWords that support his making\u003c\/li\u003e\n\u003cli\u003eMinagawa’s trip in Morioka\u003c\/li\u003e\n\u003cli\u003eAkira Minagawa and the Nordic world\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNotes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThis is a Japanese-language special editorial book, not a magazine supplement item.\u003c\/li\u003e\n\u003cli\u003eThe value lies in the content of the publication itself, making it suitable for collecting, reading, and creative reference.\u003c\/li\u003e\n\u003cli\u003eDifferent retail pages may offer both print and digital formats, so please confirm the edition before purchase.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Casa BRUTUS","offers":[{"title":"Default Title","offer_id":47552583893170,"sku":null,"price":168.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4771\/7810\/files\/Casa-Brutus-mina-perhonen-01.jpg?v=1780569115"},{"product_id":"and-premium-small-homes-for-better-living","title":"\u0026Premium Special Edition｜\u0026Interior: Small Homes for Better Living","description":"\u003ch3\u003e\u0026amp;Premium Special Edition: Small Homes for Better Living\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u0026amp;Premium Special Edition: Small Homes for Better Living\u003c\/strong\u003e is a lifestyle and interior design MOOK from Magazine House dedicated to the beauty of living in small homes. 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Instead of focusing only on famous sightseeing routes, this issue introduces the shops, places, neighborhoods, temples, gardens, cafés, bakeries, restaurants, and quiet corners that people who live in Kyoto actually enjoy in their everyday lives.\u003c\/p\u003e\n\u003cp\u003eThis is not a standard Kyoto travel guide. Guided by people with a strong sense of local Kyoto life, the issue introduces 211 spots across the city, offering a calmer and more personal way to experience Kyoto. It is especially suitable for readers who have already visited Kyoto’s major landmarks and want to discover a slower, more thoughtful, and more everyday side of the city.\u003c\/p\u003e\n\u003ch3\u003eHighlights of This Issue\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Rediscovering Kyoto Through Local Everyday Life\u003c\/strong\u003e\u003cbr\u003eKyoto’s charm is not limited to famous temples and crowded tourist areas. 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This volume explores the connection between reading and travel, introducing beautiful towns across Japan where stories, landscapes, bookshops, inns, cafés, art, architecture, and local culture come together.\u003c\/p\u003e\n\u003cp\u003eThis is not a standard Japan travel guide. It is a travel feature for readers who love books and quiet journeys. Through poetry, literature, folk stories, craft, architecture, art, and local bookshops, the issue shows how one book can change the way we see a place. It is especially suitable for readers interested in slow travel, solo travel, Japanese bookstores, literary walks, local culture, thoughtful stays, and book-inspired journeys.\u003c\/p\u003e\n\u003ch3\u003eHighlights of This Issue\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Beautiful Japanese Towns to Visit with Books\u003c\/strong\u003e\u003cbr\u003eThis issue uses books as an entrance into travel, introducing towns where stories and real landscapes gently overlap. When you read a book connected to a place and then walk through that town, travel becomes more than sightseeing. A sentence on a page can change the way a street, a view, or a quiet corner feels. This issue presents travel as a richer experience shaped by both reading and movement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Yakushima, Kagoshima: A Journey Through a Poet’s Words\u003c\/strong\u003e\u003cbr\u003eThe issue visits Yakushima in Kagoshima, following the words and traces of a poet who once lived on the island. Yakushima is not only a destination known for forests and natural beauty. Through literature, it becomes a place where nature, time, and inner reflection meet. This section is especially appealing for readers who love poetry, nature, remote islands, and quiet travel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Chino to Tateshina, Nagano: A Journey Surrounded by 30,000 Books\u003c\/strong\u003e\u003cbr\u003eThis issue introduces a reading-focused journey through Chino and Tateshina in Nagano, including a hot spring inn where travelers can immerse themselves in a large collection of books and a calm atmosphere. When accommodation becomes more than a place to sleep, surrounded by books, mountain scenery, and unhurried time, travel turns into a deeper form of rest. This route is ideal for readers who enjoy hot spring inns, book lounges, mountain travel, and slow vacations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Tono to Hanamaki, Iwate: Entering the World of Stories\u003c\/strong\u003e\u003cbr\u003eThe issue also travels through Tono and Hanamaki in Iwate, where folk stories, literature, and local memory are closely connected. Through secondhand bookshops, story-related places, and regional landscapes, readers can see how books give a town greater depth. This section is especially suitable for those interested in folklore, literature, local history, and travel in northern Japan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Kanazawa and Tottori: Architecture, Art, and Folk Craft Journeys\u003c\/strong\u003e\u003cbr\u003eBeyond poetry and literature, the issue also explores travel through architecture, art, and folk craft. In Kanazawa, Ishikawa, the focus is on architecture, museums, art, green walking paths, and urban culture. In Tottori, the feature looks at folk craft as a culture that lives naturally within everyday life. These sections are ideal for readers who love Japanese craft, objects, architecture, art museums, and local lifestyle aesthetics.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Bookshops as Travel Destinations\u003c\/strong\u003e\u003cbr\u003eThis issue introduces bookshops across Japan that are worth making into travel destinations, as well as tote bags discovered in local bookstores. For book lovers, a bookshop is not only a place to buy books. It can reflect the character of a city, the taste of local readers, and the cultural atmosphere of a neighborhood. Visiting local bookshops gives travel a quieter and more personal point of entry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Solo Overnight Trips and 47 Travel Books\u003c\/strong\u003e\u003cbr\u003eThe issue also includes special one-night, two-day solo travel plans recommended by seven book-loving travelers. It further presents a guide to good bookstores across Japan’s 47 prefectures, along with 47 books that enrich the experience of walking through different towns. Whether you are planning your next Japan trip or simply want to travel first through reading, this issue offers thoughtful inspiration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMagazine Name:\u003c\/strong\u003e \u0026amp;Premium August 2026 No.152\u003cbr\u003e\u003cstrong\u003eMain Feature:\u003c\/strong\u003e Travel with Books\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Magazine House\u003cbr\u003e\u003cstrong\u003eRelease Date:\u003c\/strong\u003e June 19, 2026\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e Approximately 145 pages for the digital edition\u003cbr\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e Japanese\u003c\/p\u003e","brand":"\u0026Premium","offers":[{"title":"Default Title","offer_id":47644340879538,"sku":null,"price":108.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4771\/7810\/files\/Premium-202608-01.jpg?v=1782835220"}],"url":"https:\/\/solyjapan.com\/en\/collections\/and-premium.oembed","provider":"SolyJapan 搜購日本","version":"1.0","type":"link"}